The New York Times Travel Show Returns March 4-6, 2005; Expanded Show Offers Exclusive Packages for Adventure and World Travel American Express Renews as Presenting Sponsor

Business Editors/Travel Writers

     NEW YORK--(BUSINESS WIRE)--June 9, 2004--The New York Times announced today the dates for the second annual New York Times Travel Show, to be held March 4-6, 2005, at the Jacob K. Javits Convention Center in New York City. American Express will return as presenting sponsor for the 2005 show.
     "This 2005 event will build on the huge success of our inaugural travel show, which boasted 250 exhibitors and more than 19,000 attendees," said Jyll F. Holzman, senior vice president of advertising for The New York Times. "The 2005 event will be bigger and better, with twice as many exhibitors as last year, many more 'show only' booking opportunities and fun family activities - all to accommodate the growing needs of travel professionals and enthusiasts in the country's No. 1 travel market."
     "American Express is extremely pleased to sponsor this terrific event in its second year," said Cynthia Valles, senior vice president of American Express Travel. "Early March is a perfect time for people to come out and learn about the world of travel options available to them. We were impressed with the number of people who came to the show ready to book their next cruise, domestic or international vacation."
     The New York Times Travel Show 2005, an annual trade and consumer event, will be held in two halls designed to provide space for more than 500 exhibitors. One hall will feature spas, cruises and regions of the world including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Mexico/Central America, South America and the United States. The second hall will be devoted to active trips and destinations, promoting a wide range of outdoor sports including backpacking, biking, camping, climbing, fishing, gaming, golf, kayaking, scuba diving and snorkeling, whitewater rafting and all winter sports.
     To kick off the weekend, The Times will present a trade event for industry leaders on Friday March 4 that will consist of a series of industry-related seminars. And throughout the weekend, attendees will enjoy two days of entertainment and travel seminars.
     Highlights from the 2004 Travel Show included travel advice from experts Rick Steves and Val D'Elia, wine tastings, a dive pool complete with scuba diving lessons, private screenings of Disney's DVD "Lion King 1 1/2" and live shows by Ringling Bros. and Barnum & Bailey performers and cast members from popular musicals such as "Fame," "Little Shop of Horrors" and "Thoroughly Modern Millie."
     Exhibitor packages at the show will include booth space and a listing in the show guide. Sponsorship packages will include print and online advertising, radio and outdoor promotion, on-site exposure, extensive press efforts and custom programs.
     For more information about the show, or be become a sponsor or an exhibitor, please visit .

     The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including and For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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